{"id":111777,"date":"2026-07-28T14:45:55","date_gmt":"2026-07-28T14:45:55","guid":{"rendered":"https:\/\/dataunit.nadlotest.ch\/?p=111777"},"modified":"2026-07-28T14:58:14","modified_gmt":"2026-07-28T14:58:14","slug":"markus-wyss-ceo-waterrower-nohrd-sme-friends-of-data-unit","status":"publish","type":"post","link":"https:\/\/dataunit.nadlotest.ch\/en\/2026\/07\/28\/markus-wyss-ceo-waterrower-nohrd-sme-friends-of-data-unit\/","title":{"rendered":"Markus Wyss | CEO WaterRower NOHRD | SME | Friends of DATA UNIT"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Markus Wyss | CEO WaterRower NOHRD | KMU | Friends of DATA UNIT\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/--z1WGRnTCA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>What motivates a Swiss CEO who manufactures premium fitness equipment? In this episode of Friends of DATA UNIT, we met Markus Wyss, CEO of WaterRower NOHRD Switzerland AG, at the Swiss Customer Day in the KKL Luzern.<\/p>\n<p>Markus Wyss is CEO of WaterRower NOHRD Switzerland AG, a Swiss manufacturer of premium rowing machines and fitness equipment. In this interview, he explains what motivates him in life and business: &#8220;Life is too short; you have to enjoy it.&#8221; He describes his collaboration with DATA UNIT in one word: &#8220;Small, refined, and excellent.&#8221;<\/p>\n<p class=\"gt-block\">\ud83c\udfaf You&#8217;ll find out in this video:<br \/>\n\u2192 Who Markus Wyss is and what WaterRower NOHRD Switzerland AG does<br \/>\n\u2192 What drives him in life and business<br \/>\n\u2192 How he sums up the collaboration with DATA UNIT in one word<\/p>\n<p>\ud83d\udca1 More about the partnership: WaterRower NOHRD Switzerland AG and DATA UNIT AG also work closely together technologically. Together, they demonstrated how an AI-powered lead bot researches potential companies and automatically provides the data in a structured format directly in the SAP Business One Web Client \u2014 saving up to 80% of the time required for lead research, while simultaneously increasing data quality.<\/p>\n<p>\ud83e\udd1d Friends of DATA UNIT is a video series featuring the people who help shape the technology ecosystem behind the success of Swiss SMEs \u2014 SAP executives, entrepreneurs, industry experts and trusted partners.<\/p>\n<p>Recorded at the Swiss Customer Day in the KKL Luzern.<\/p>\n<p class=\"gt-block\">\ud83c\udf10\u00a0<a href=\"http:\/\/www.dataunit.ch\/en\">http:\/\/www.dataunit.ch<\/a><br \/>\n(I.e.\u00a0<a href=\"mailto:hello@dataunit.ch\">hello@dataunit.ch<\/a><\/p>\n<p class=\"gt-block\">#FriendsofDataUnit #SAPBusinessOne #SAP #SMEs #Switzerland #WaterRower #SwissCustomerDay #KKLLuzern #ArtificialIntelligence #ERP<br \/>\nTags:<br \/>\nFriends of DATA UNIT, DATA UNIT AG, Markus Wyss, WaterRower NOHRD, WaterRower NOHRD Switzerland AG, SAP Business One, SAP Business One Web Client, AI Lead-Bot, Swiss Customer Day, KKL Lucerne, Swiss SMEs, SAP Partner Switzerland<br \/>\nThis gives you SEO depth (Web Client, AI, ERP keywords) without pretending the case-study details were said in this specific 70-second clip \u2014 the \ud83d\udca1 paragraph clearly signals \u201chere&#8217;s more context,\u201d not \u201chere&#8217;s what he said.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; What motivates a Swiss CEO who manufactures premium fitness equipment? In this episode of Friends of DATA UNIT, we met Markus Wyss, CEO of WaterRower NOHRD Switzerland AG, at the Swiss Customer Day in the KKL Luzern. Markus Wyss is CEO of WaterRower NOHRD Switzerland AG, a Swiss manufacturer of premium rowing machines and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10083],"tags":[],"class_list":["post-111777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-friends-of-data-unit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markus Wyss | CEO WaterRower NOHRD | SME | Friends of DATA UNIT | DATA UNIT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Markus Wyss | CEO WaterRower NOHRD | SME | Friends of DATA UNIT | DATA UNIT\" \/>\n<meta property=\"og:description\" content=\"&nbsp; What motivates a Swiss CEO who manufactures premium fitness equipment? In this episode of Friends of DATA UNIT, we met Markus Wyss, CEO of WaterRower NOHRD Switzerland AG, at the Swiss Customer Day in the KKL Luzern. 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