{"id":112213,"date":"2022-07-19T11:00:00","date_gmt":"2022-07-19T11:00:00","guid":{"rendered":"https:\/\/dataunit.nadlotest.ch\/?p=112213"},"modified":"2026-07-30T12:14:58","modified_gmt":"2026-07-30T12:14:58","slug":"mobile-applications-6-forms-of-support-for-businesses","status":"publish","type":"post","link":"https:\/\/dataunit.nadlotest.ch\/en\/2022\/07\/19\/mobile-applications-6-forms-of-support-for-businesses\/","title":{"rendered":"Mobile Applications \u2013 6 Forms of Support for Businesses"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mobile devices are already part of our reality, and so are mobile applications. Because of them, direct contact with companies, services, and processes is a part of our lives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, if this capability of mobile applications is leveraged in businesses, a promising future awaits, especially regarding improved user experience.\u00a0and the shaping of cultural change\u00a0As.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This article discusses six forms of current business disruption driven by mobile applications. This will help you better understand why you should be part of this development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>How is the business world currently being revolutionized by mobile applications?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To help you better understand the scope of this situation, here are the main advantages of using mobile applications in a business environment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Increased customer engagement through mobile applications<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No matter what product you sell, whether clothes, kitchenware, services, etc., customers especially value the relationship with products, services and providers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From this perspective, mobile applications have a significant advantage over other sales channels. They enable direct communication with you and simplify the purchasing process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.criteo.com\/es\/wp-content\/uploads\/sites\/8\/2020\/07\/Deck-GlobalAppSurvey-2020-SP-SP-v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">A study conducted by Criteo shows<\/a>that consumers view 4,2 times more products per session in apps than on mobile websites. Furthermore, it is reported that&#8230;&nbsp;<strong>Mobile applications generated three times as much revenue as mobile websites.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer relationships made easy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It is therefore fundamental to understand how high the bar is set for companies in terms of customer relationships. Then you have to rise to that challenge. If you fail to meet the brand, your customers will be disappointed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After your customer has placed an order online, they might be dissatisfied, for example, if they receive no confirmation or cannot track the shipping status of the order.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, it is important that you inform yourself about the current level achieved by other companies so that you can integrate this into your sales processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Against this backdrop, mobile applications are crucial. They allow customers to stay in direct and constant contact with you, while simultaneously making your work considerably easier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Advantages of mobile applications for businesses<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Help with segmentation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This advantage can be of great help if you have a medium-sized or large company. If you have different customer profiles or provide services in different locations, a mobile application helps you segment your customers, i.e., offer personalized content, products, and deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows you to identify specific groups within the application with different needs and preferences in order to offer them a personalized solution. These can depend on location, gender, marital status, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Easier customer retention<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In marketing, it&#8217;s often said that it&#8217;s easier to retain a customer than to acquire a new one. Therefore, you need to pay particular attention to the customers you already have.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best way to achieve this is by offering them personalized service, as already mentioned. Customers want to feel valued, and you must make that happen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can be achieved, for example, through specific discounts and special offers, as well as a points system or preferential deals. This ensures that customers always choose you over your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Advantages of mobile applications<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>They allow you to set up a virtual office for your employees.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Currently, many companies have no physical retail outlets. Business is conducted through the work of salespeople, field staff, managers, etc., working remotely. They also rely on their geographically dispersed employees having access to information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile applications make it possible to combine both tasks. The latest developments in this area allow, for example, advanced functions to be performed remotely. These include sharing information, tracking tasks, managing projects, and accessing the company&#8217;s CRM system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>Mobile applications can also be used to collect data for business intelligence.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, remember that information is power.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Business applications are an enormously rich source of user information, their behavior, their preferences, their consumption habits, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Only on the basis of this information can you offer personalized products and services and react to needs and trends at an early stage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile applications offer an excellent opportunity to establish a close and personal relationship with the customer through personalized service and direct interaction. Some opportunities are unique.\u00a0Ask\u00a0Please feel free to contact us anytime if you are interested in how we can help you.hancen sind einmalig. Fragen Sie uns bei Interesse jederzeit, wie wir Ihnen helfen k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile devices are already part of our reality, and so are mobile applications. Because of them, direct contact with companies, services, and processes is a part of our lives. However, if this capability of mobile applications is leveraged in businesses, a promising future awaits, especially regarding improved user experience.\u00a0and the shaping of cultural change\u00a0As. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112216,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10084],"tags":[],"class_list":["post-112213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Applications \u2013 6 Forms of Support for Businesses | DATA UNIT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Applications \u2013 6 Forms of Support for Businesses | DATA UNIT\" \/>\n<meta property=\"og:description\" content=\"Mobile devices are already part of our reality, and so are mobile applications. 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