How WaterRower NOHRD Switzerland is setting new standards with SAP Business One Web Client and AI

Digitalization doesn’t end with the implementation of an ERP system. That’s where it really begins. Together with WaterRower NOHRD Switzerland AG, DATA UNIT AG demonstrates how modern ERP technologies and artificial intelligence help companies work more efficiently, faster, and with future-proof technology.
Premium fitness meets digital innovation
WaterRower NOHRD Schweiz AG stands for high-quality fitness and design equipment and distributes its products throughout Switzerland to private and business customers. The company, led by Markus Wyss, has relied on SAP Business One as its central ERP platform for years.
To consistently continue the digital transformation, the SAP Business One Web Client has now been introduced and enhanced with innovative AI functions.
The SAP Business One Web Client: ERP reimagined
The web client brings SAP Business One into the modern browser world. Users no longer need a local installation and benefit from an intuitive, role-based user interface.
The advantages at a glance:
- Browser-based access without client installation
- Modern and user-friendly design
- Customizable roles and dashboards
- Location-independent work in the office, home office or on the go
- Future-proof technology platform for expansions and innovations
This makes SAP Business One not only easier to use, but also the ideal basis for modern AI applications.
AI directly integrated into ERP: The «AI Lead-Bot»
A particular highlight of the project is the «AI Lead-Bot», which has been fully integrated into the SAP Business One Web Client.
The process is incredibly simple:
1. Automated Lead Research
Using natural language input, the employee initiates a search for potential client companies. The AI independently researches the internet and gathers relevant company information.
2. Structured data preparation
The information found is automatically saved in an SAP Business One User Defined Table (UDT) and prepared for further processing.
3. Direct investment by business partners
After a brief review, selected leads can be created directly in the web client as new business partners. Media breaks, manual copying, and duplicate data entry are completely eliminated.
The concrete added value
The results speak for themselves:
- Up to 80% time savings
Hours of manual research are replaced by automated processes. Employees can concentrate on value-adding activities. - Higher data quality
The AI delivers structured and consistent master data. Errors caused by manual input are drastically reduced. - Faster from lead to customer
Within minutes, a search query generates a complete business partner data record in the ERP system.
What does this mean for SMEs?
The example of WaterRower NOHRD impressively demonstrates that artificial intelligence is not just a future topic. When properly integrated, it already creates measurable benefits in day-to-day operations.
The SAP Business One Web Client offers the ideal platform to deploy innovative AI applications directly where employees work every day: in the ERP system.
Conclusion
The combination of SAP Business One Web Client and artificial intelligence opens up new opportunities for companies to automate processes and create competitive advantages.
Together with WaterRower NOHRD Schweiz AG, DATA UNIT AG demonstrates what digital transformation looks like in practice: concrete, measurable and with immediate benefits for employees and companies.
Would you like to learn how AI and modern ERP technologies can optimize your processes? Talk to our team – we’ll show you the possibilities.
